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For Immediate Release
Columbia Lighting Unveils New Corporate Logo, Same Singular Focus
March 10, 2008, Greenville, SC -- More than a hundred years after Columbia Lighting began in 1897, the CreateChange™ campaign culminates in the company’s rebranding including a full redesign of the Columbia Lighting logo. The pervasive change that will be incorporated throughout 2008 into binders, literature, booth graphics, and advertisements, reflects Columbia Lighting’s commitment to change and innovation, while maintaining an aggressive approach to research and development strategies. The sleek, one-color design represents the company’s singular focus on improving its position as one of North America’s premier manufacturers of commercial, industrial, and decorative fluorescent lighting products.
The recent launch of the www.create-change.com website, the company logo redesign, and the development of new branding are just some of the ways Columbia Lighting is pulling ahead of its competition. By demonstrating the ability to recognize and seize opportunity for growth, Columbia Lighting sets the pace by continually striving to introduce relevant new lighting products for evolving markets.
The rich history of Columbia Lighting has seen the development of the company from its original inception as a prime resource of electrical and gas supplies to its present role as an integral brand of Hubbell Lighting. In its early days as a lighting supply company, Columbia Lighting developed a line of high-end recessed fluorescent troffers using Corning glass, a line that established Columbia’s leadership in the fluorescent lighting market. In 1966, the company initiated a major product expansion, which saw the introduction of the Parabolume series of parabolic fixtures. As the lighting industry’s first parabolic troffer, it was recognized as one of the most important developments in lighting over the past 40 years. More recently, since joining the Hubbell Lighting family, Columbia Lighting has repeatedly demonstrated its tradition of excellence with product breakthroughs such as the Very High Comfort (VHC) parabolic fixture for glare free illumination of computerized offices, and the Zero Plenum™ Troffer, an innovative lighting solution for cramped and overcrowded ceiling plenums.
Today, Columbia Lighting products are marketed through electrical distributors to the electrical contractor and are installed in a variety of buildings such as schools, hospitals, office buildings, and libraries. Columbia Lighting maintains state-of-the-art manufacturing operations in Bristol, PA and Juarez, MX. These facilities produce lighting fixtures destined for job sites or inventory in strategically located distribution centers and regional warehouses throughout North America. A long tradition of excellence and value has made Columbia Lighting one of the industry’s most respected manufacturers, exemplifying quality, performance, and value.
For further information contact Columbia Lighting, 701 Millennium Boulevard, Greenville, SC 29607, call 864-678-1000 or visit www.columbialighting.com.